ALLASYN LIENECK
Graphic Designer • Motion Designer • Photographer
During Spring Training, I would work with the Toronto-based creative team to build marketing pieces and merchandise. The Toronto team would design the creative look for the ST seasons and forward over the kit for me to use to make items like the official program, pocket schedule, season tickets, and more.
PROGRAM
POCKET SCHEDULE
The official program was sold throughout Spring Training and includes player bios, ads, feature stories, rosters, and more. To view full file
A 5-panel pocket schedule and holder were created each year to distribute to the public and includes the schedule, stadium map and pricing. To view full file
STM TICKET BOOK - COVER
STM TICKET BOOK - TICKETS
The STM Ticket Book includes a commemorative ticket for all 16 Toronto Blue Jays 2020 Spring Training home games, four Jays Shop vouchers, TD Ballpark map, and more. To view full file
COASTERS
POCKET SCHEDULE HOLDER
TICKET MAILER
LOCAL TROLLEY AD
STADIUM BANNER
In 2019, the Toronto Blue Jays broke ground to start renovations for both TD Ballpark and their player development complex. It was my project to create new wayfinding maps for both locations.
before
after
blue jays wayfinding maps - dunedin, fl
full stadium wayfinding map
player development complex
before
after
